Dans un Jardin will continue its operations.
In November 2018, pressured by low profits and high operational costs, Dans un Jardin and Art de Vivre Fabrication shareholders announced that operations would cease and assets liquidated.
News of this closure triggered a great wave of sympathy from our customers. "Over the Holidays, we received wonderful messages from customers," explains Sylvain Lafrance, President of Groupe Marie Claire. "We gained an appreciation for this wonderful brand, which we're now discovering, and we shifted from being investors to sharedholder-operator. Leveraging the infrastructure of Groupe Marie Claire, we want to relaunch this brand, which is part of Quebec's heritage."
In 2019, we will see a whole new Dans un Jardin blossom.
This will take place in two stages:
- - In the coming months, the existing inventory will continue to be sold in stores and online. We will relaunch production of the best-sellers, to our customers' delight.
- - In the meantime, the Dans un Jardin craftspeople will be developing a whole new concept, using the natural ingredients and exclusive fragrances we are already known for.